For the entrepreneur in us all
One of my favorite magazines is Entrepreneur. It is designed for business owners and startup companies, but the topics are just as relevant for larger businesses as well. The larger the business, the harder it can be to stay on message, to know the message actually.
If you find yourself overloaded with stuff–outdated articles, miscellaneous marketing materials, an unnavigable and incredibly large website–perhaps you need to simplify. The business. The message. The marketing.
Sometimes getting back to the roots of the business will help you clarify your future direction. Every business started out small, as someone’s dream. Try to remember that when you find yourself bogged down in the day-to-day operations.