More is more, except when less is more
Popular wisdom says that you only have a few seconds to capture your client’s interest in written communications.
That’s the time it takes to read the headline and maybe the first sentence. If you’ve captured them, then you only have a few words to help them understand why they should keep reading. And so on, and so on.
Communications with customers and stakeholders shouldn’t be all bullet points or headlines. Sometimes you do need to communicate more information to your customer. But make sure they want and need that level of detail. Because sometimes there is no way someone is going to slog through anything past the first paragraph. So maybe you don’t need any more words than that.