Hey, that’s funny
A horse walks into a bar. The bartender says, “Hey, why the long face?”
Although I laughed so hard I cried when I first heard that, I’ve never met anyone since who thinks it’s funny. Who knows why it struck such a chord, but it did. But it sure doesn’t do that for anyone else. So I usually only bring this out when I want to tell people about the joke I, and apparently I alone, love so much.
Makes me think about using humor in communications with customers. It really does have a place, in almost every industry. If used properly, of course. And the MarketingProfs have obliged with a nice article about how to use humor effectively in marketing communications.
I recommend incorporating humor in your communications. It might feel daring at first, but quite often that’s when you get your best stuff.