Is your website being read?
As the web gets bigger, it gets more complicated and it gets easier to get lost. Estimates state that there are anywhere from 11.5 billion to over 29 billion web pages; and I’m sure you can find even higher estimates. No matter what number you believe, the web is likely at least 2 web pages per person on the planet. And the web isn’t indexed the way your local library’s catalogue is. So it’s very easy for content to get lost.
Search engines build their businesses on making the web accessible. Yet each of them has serious limitations. Websites struggle to rank high on search engines, sometimes employing questionable tactics. As a trained librarian, I wish the web had a standardized index, standard subject categories. It works for books, why not the web? Sites like Facebook, MySpace (name your social networking site) exist for just this purpose–to reign in the content and make it accessible. None of this has to take away from the independent, run by no one nature of the web.
Now if we could just find a way to make this easy. Maybe we could all find the websites we want, and our own sites would be more easily found.