And you are…?
This may sound like a silly appeal, but do remember to include the name of your business on your marketing materials.
A couple days ago, I received an invitation to an event. I know what time the event will take place, when refreshments will be served, and where the event is (complete with a map). I can even guess the type of business this is from the list of products and services.
What I don’t know is the name of this business. Nor how to get in touch with them (via phone or web) if I have any questions.
We’ve all heard stories about an author’s name misspelled on a book cover because no one checked it. This story never hit the wires, but my name was once spelled wrong in the acknowledgments section of a book because none of us, including me as the product manager, read my name when reviewing that section. We all skimmed over it. Because of course it’s right. Right?
This is the kind of thing the double check was invented for.
Your business’s name is pretty important. And unless you’re Nike or another in that small band of companies with an instantly recognizable logo, make sure you tell your customers who you are.