Inside the box
Let’s take this to the next level..industry leader Seth Godin has once again brought his A game and hit one out of the ballpark with his Encyclopedia of Business Cliches. He gives 110% with his robust and very funny (in an oh-no-I-say-this kind of way) list. At the end of the day, the bottom line is that we’ve gotta raise the bar in our use of language in business. Let’s ramp up our creativity and find a few more words (which run the risk of becoming cliches, too). Perhaps all we can ever do is circle back and run it up the flagpole to see who salutes.