On Words and Business

For small businesses and solo practitioners, brand equity is almost all we have in terms of customer experience.

But how to get it and keep can be a challenge when you also have to do or make the thing it is your business is known for–in my case, writing. This article on MarketingProfs gives five steps towards achieving brand equity for small businesses.

Maybe I’m doing it all wrong, but it always seems like there’s some cool marketing thing I should be doing that I’m not (because I couldn’t find the time).

Is that your experience, too?

This entry was posted on Tuesday, September 9th, 2008 at 12:37 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.