Marketing mistakes?
Take a look at the Collateral Damage top 10 marketing blunders of 2008.
Some of these come across as just silly or thoughtless mistakes. Some look to be hubris.
This blunder, though, seems like an honest effort to try something bold.
Is it getting harder to be adventurous in marketing? Or is there so much audaciousness out there that the audience is jaded?
December 11th, 2008 at 4:07 pm
A very good point. Even though the letter got the college a raft of bad PR it was also the most one of their more successful fundraisers.