On Words and Business

A great article from iMedia Connection about 6 things marketers should know about PR.

1. The press release is dead. (I did not know this!)
2. Don’t beat a dead horse. (I’m a strong proponent of this and probably lean too far into the not-even-checking-if-it’s-dead camp.)
3. Be considerate of a reporter’s time. (Actually, of anyone’s time.)
4. No hype.
5. Help the reporter build the story.
6. Don’t rely on press to drive sales.

This entry was posted on Tuesday, October 27th, 2009 at 7:40 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.