Overwhelmed with social media?
Here’s a great post from iMedia Connection about why creating a social media policy can help you keep your focus. Especially for small businesses and entrepreneurs who have to divide their time between so many tasks.
My favorite hint: Avoid bandwagon-jumping. I’ve heard all sorts of fabulous stories about people who’ve made good contacts and gotten work through Twitter. That’s great. For my business right now, though, it’s not in the cards. That doesn’t mean I’ll never consider it. It’s just that given my bandwidth and other current strategic considerations, it’s not part of my plan.
My second favorite: Keep an eye on consolidation. I’m looking forward to more of this. Especially with LinkedIn, since the social media policy for my business does not involve Facebook (my social media policy for my personal life does, but that’s a different story).
Happy strategizing…