On Words and Business

The teens are being touted as the decade of the mobile device and all the marketing and media that go along with them.

According to CTIA, 89% of the US population own cell phones.  Only about 16% (predicted to be 37% by 2014) of those are smartphones–ready for all this marketing and media to arrive. That number is predicted to be 37% by 2014, but even that will be only about a third of the population.

I don’t fundamentally disagree that things are going mobile; and I know other parts of the world are more mobile and have more smartphone than we do. I just worry about those who don’t have or can’t afford smartphones.

Will other forms of marketing and media suffer with the focus on mobility?

This entry was posted on Tuesday, January 5th, 2010 at 10:48 am and is filed under marketing, business, media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.