Marketing trends for 2010…
One thing I love about January–predicting trends.
The top three marketing trends from my perspective:
- Integration of marketing messages. There’s hardly anything more frustrating than getting different stories from different touchpoints. Like I did the other day: the website, the recorded telephone hold message, and the customer service agent all conveyed different information about the same service (and not a trivial aspect of the service, either). Which to believe?
- Social media. Judicious use of, that is. It is where a lot of consumers are. But it bears thinking about whether your customers are interested (or ready) to read your message there, or if it will come across as intrusive. The answer isn’t to shout louder or to bombard.
- Mobile marketing to consumers. This will take some skill to do well. Because ads and marketing come at us from everywhere (even the floor of the subway station) it’s getting easier to tune these messages out. Like with social media, the answer isn’t shouting. The leaders here will be those who figure out the subtleties.
A few other predictions to check out:
- Optimism, accountability, social media top trends (B2B)
- 13 signs the marketing industry is recovering (interactive)
- 12 digital marketing predictions for 2010 (digital)
- 10 marketing predictions for 2010 (general)