Blogging policy…
If you haven’t heard about this yet, you should know there’s a bit of a kerfuffle about a change in blogging policy at Forrester. It’s an interesting debate.
What I really like is Bruce Temkin’s piece offering five lessons companies ought to take away from this:
- Assume everyone will find out.
- Don’t get bullied by the crowd.
- Pick your battles.
- Be open and honest.
- Don’t obsess about social media.
To those I add:
- Be on the same page. When communicating with the media, which includes the press and anyone keyed into your social media outlets, have guidelines for communication. Since you can’t vet every single word or thought in a fast moving social media environment, make sure those communicating with the public understand how they represent the company and the limits of their communications responsibilities.
- Don’t be afraid. Social media has the edge over traditional media in its immediacy and viral reach. But don’t let that stop you or your company from stating your opinions or policies. The quick feedback allows for a quicker course correction if necessary.