Say what?
Talking to client is an art, isn’t it. If you know them well, it’s easy to get pally and risk overpromising. If you don’t know them well, it’s easy to hold back in fear of saying the wrong thing.
Here’s a look at 7 words you should never say to a client from iMedia Connection (they’ve always got good stuff!).
My favorite is right up there at number 1: Wait
It’s easy to want to wait to get things perfect, to hold off until you have exactly the right words or the right look or the right approach. Better than that though, is just showing up–in the ad, on the site, wherever, whatever. Unless there are legal or ethical hurdles to jump (in which case the content had better be spot on), don’t wait too long. Like the ads say…just do it.