Use these words…
One of my biggest bugbears in business communications is the use of the word solution to explain a product or service.
Whenever I read that on a website or in marketing collateral, I feel like I have no idea what that company does. Usually, I also get the feeling that the company doesn’t really have a clear idea what they do either. Not surprising, that doesn’t give me a lot of confidence about the company.
Here’s a link to a great post on eight business buzzwords to avoid–including the word solution.