Knowledge workers…
Interesting premise to this blog post: we are all knowledge workers and companies who get this will win in the end.
The message here is that everyone is the face of the company, whether their job is in PR or corporate communications, or they are on the front lines. That anyone in a company can be communicating about the company and there isn’t as much oversight to outbound communications as there used to be. That’s a good thing in general. But these days it’s so easy for a message (good or bad) to spread, that it opens up a can of corporate worms.
It involves a lot of trust on the part of any company that empowers their employees via social media and let’s them join the conversation. The companies that do this will win in the end. Does that make everyone a knowledge worker? I’m not sure.