5 steps to telling better stories…
Storytelling For Business 101
- Be human. You’re talking to individuals, not soulless corporate entities.
- Use examples. People like to know what happens to other people.
- Include emotion. Be sensible but don’t be afraid.
- Take a position. You can’t say everything, so have a point of view.
- Be a champion for your readers. They’re depending on you to be genuine, trustworthy, and to make it worth their time to read your words.