Thoughts on thoughts…
Interesting musings on thought leadership. Jim McGee talks about the lack of success organizations have had “transforming thought leadership into something systematic and manageable.”
He makes a compelling argument for moving thought leadership from a marketing program to a core operating principle. That way, it becomes a side effect of work, not just one more thing on the to-do list.
I agree that it shouldn’t be simply a marketing construct. It should be baked right into the way the organization works. How can we encourage this in organizations? Can marketers help lead the internal conversations to make that happen?