On Words and Business

A key aspect of content marketing is giving your audience what they need. To do this, you have to learn about and understand trends in your market.  You have to understand what your clients need right now and what they’ll need in the future. That takes a bit of research.

1. Demographics. Who are your clients? Women or men? How old?  What is their job title? Where are they in the country?
2. History. What events or needs have caused them to purchase your product or service in the past? Can you reasonably anticipate these situations in the future? Do you know what signs to look for in their communications and corporate behavior that would indicate these situations?
3. Correlation. Do you understand related businesses and forces that effect your client’s business?
4. Inquiry. Have you asked your customers directly about their needs? Or about where they see the market heading?

This entry was posted on Tuesday, June 8th, 2010 at 5:45 am and is filed under business, content marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.