Who is researching what…
According to the Tech Target Media Consumption Benchmark Report, 64% of IT buyers always use the Internet to research IT solutions and 31% do so frequently.
The top 7 types of content these buyers find most useful for identifying a problem and gathering information when considering a purchase:
- ebooks
- email newsletters
- whitepapers
- podcasts
- online videos
- customer case studies
- webcasts
For the IT companies out there…are you sharing your information with the 95% of buyers who are seeking answers online?