Matching content to your buyers’ needs…
How does your content marketing campaign fit with the 3 stages of buying?
A few thoughts:
1. Identifying the problem
- Whitepaper discussing the nature of the issue and a resolution
- Case study showing what challenges previous customers faced
- Ebook sharing thought leadership about the industry and common challenges
2. Identifying the solution
- Enewsletter with brief case studies showing how customers have resolved the problem
- Webcast answering typical customer questions
- Whitepaper discussing the nature of the issue and a resolution
3. Identifying the right solution
- Podcast with one of your subject matter experts talking about the benefits of your solution
- Online video showing your product in action
- Case study of customer who tried many solutions before finding yours