Think about it…
How has the customer changed?
- Customers will hunt for the best content to address their needs. The company is now the prey.
- Customers will market your company for you, if you give them quality content.
- Find the influencers in your customer base–they are the ones to reach first and most often.
- Content available online helps create an online community–always open.
Thanks to Tim Parker for these rules of content marketing.