Curated insights from some of my favorite people in content marketing, storytelling, thought leadership, and business.
As you may know, I’m a fan of the written word. Both a producer and consumer. The biggest turn-off for me when looking for content in general is to find a video. (Unless I’m specifically looking for a video, like I did recently to figure out how to replace...read more
According to Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America, only 37% of B2B businesses are using research reports as part of their content marketing strategy, well below the type of content in the...read more
Storytelling is one of the current buzzwords in content marketing. Your brand story. Using data to tell your story. Customers sharing their stories. It’s a trend I like, both as a content creator and consumer (of goods and stories). I like how these three...read more